About Sellenad

Our story

Pieces for the woman you're becoming.

Small pieces. Quiet meaning. Worn every day.

Elena, founder of Sellenad

Sellenad was founded by Elena with one simple idea: everyday pieces that carry a meaning.

An evil eye for protection, a pearl heart for softness, soft layers with words to carry with you. Small things that feel a little special on an ordinary Tuesday.

What you can expect from us

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Chosen with care

Every piece is made to be worn every day

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Secure checkout

PayPal, Klarna, Apple Pay & more

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14 days to decide

Changed your mind? No problem.

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Personal service

Questions? We answer personally. Email us

Discover the collection →